Articles
On AI reputation and AI visibility.
Short pieces from Narrella on how AI describes companies, products and people, and what changes that account. Each one is written from the primary record and signed by the Narrella research desk.
AI reputation management begins with a website AI can read.
How to improve AI visibility: nine checks that let AI assistants read your website, and how to fix what they say once they can.
The brand story buyers hear first is the one AI tells.
AI assistants now tell buyers a story about your brand. Why stories persuade, and which claims five AI models chose to repeat.
AI traffic is tiny. What AI says about your brand isn’t.
AI referral traffic is small, but AI answers still tell buyers what you do and whether to trust you. Your analytics cannot see those answers.
After the work, did AI’s description change?
How to measure AI visibility after you publish a change: compare the answers, tell a real change from noise, and decide what to do next.
AI visibility isn’t the fix for your reputation
AI visibility tools show which claims and sources appear in AI answers. A communications brief turns that into priorities and work your team can act on.
Read the caveat before the recommendation.
When AI recommends you with a caveat, find out why: a product limit, missing evidence, the wrong audience or plain uncertainty. Each needs a different response.
A citation is where the investigation begins.
How to check AI citations before you respond: what the source actually says, which product version it covers, and whether it is independent.
The question decides who you are compared with.
AI visibility prompts decide who your brand is compared with. How to tell a real change in AI answers from a change in the questions you track.