Who it’s for

How AI compares you with competitors, describes your products and states your prices, versions and claims. Here the detail decides the answer: a serving size, a pricing condition, a product generation that has since been replaced.

Illustrative situation. An older model’s limitation is still attached to its successor, and buyers asking about the new product are warned about a fault it does not have.

Executives and founders are often described from whatever was easiest to find, which is usually a past role or a profile written years ago. For individuals, AI often starts with less: a few articles, an old title, someone else with the same name. We keep an allegation, a denial, a court outcome and an established fact apart, and state which one each sentence about you is. Where a matter was dismissed or withdrawn, we check whether each model says so.

Illustrative situation. A founder who stepped down two years ago is still named as chief executive, and the current one does not appear.

Companies change faster than the accounts written about them. A new chief executive, a price change or a new product version can take weeks or months to reach AI’s answers. Incidents, transitions, launches and changes in commercial terms are where the gap between your record and AI’s account is widest. Once the right material is published and reachable, answers can shift within weeks. We read what the models say as events unfold and set out which page to publish or correct first.

Illustrative situation. A recall is resolved and the corrected batch information is on your site, yet answers still advise against the product.